01 - Exhibition Stand Design
United Imaging
MEDICAL EXHIBITION ENVIRONMENT
ROLE
Concept, Design Lead and Client Liaison
LOCATION
Dubai
CLIENT
WHX
VENUE
Dubai Exhibition Centre
SHOW
WHX 2026
COPYRIGHT
DXB Live
01 - CONTEXT
United Imaging had several products to present, but one flagship launch needed more visibility. The stand had to create that focus without making the rest of the portfolio feel secondary.
02 - CHALLENGE
Creating focus without taking attention away from the full portfolio.
The flagship product needed a clear presence, but the wider range of medical equipment still had to feel equally important.
03 - DESIGN RESPONSE
A series of focused product zones connected as one experience.
Clear circulation, controlled sightlines and a consistent visual language helped visitors understand each product without making the stand feel fragmented.
04 - MY CONTRIBUTION
I led the project from concept through design development.
My role included concept development, space planning, 3D design, visualisation, client coordination and support for the final drawing package.
05 - DESIGN
The final stand was designed as a clean, bright and product focused environment. Large digital screen highlights the new flagship product and created visibility from the aisle, while other product areas gave visitors space to explore the equipment and speak with the team.
06 - GALLERY
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