09 - Signage System
SIGNAGE
EVENT SIGNAGE SYSTEM
ROLE
Signage and 3D Design
LOCATION
Riyadh
CLIENT
DMG Events
VENUE
Riyadh Front Exhibition Centre
SHOW
The Saudi Food Show 2023
COPYRIGHT
DXB Live
01 - CONTEXT
The Saudi Food Show needed signage that felt like a landmark, not a label. The pieces had to work indoors and outdoors, hold their own against big architecture, and still read as one system across the venue.
02 - CHALLENGE
Give the show a signage system that reads as a landmark, not a label.
The signage had to work outside the venue, at the main entrance and inside the halls - each context with different scale, light and background, but reading as the same show.
03 - DESIGN RESPONSE
Layered artwork panels shaped as sculptural pieces - one visual language across every entrance and hall.
Layered cut-out panels using the show's artwork as the form itself, sitting on a lit base. The same visual language scaled up for the exterior landmark and down for interior wayfinding.
04 - MY CONTRIBUTION
Indoor and outdoor placement, large architectural surroundings, one system across all sizes.
I led the signage and 3D design - shaped the layered panel system, resolved the lit bases and coordinated sizes and finishes across indoor and outdoor placements.
05 - DESIGN
The signage reads as a sculptural extension of the show's artwork - layered panels, backlit bases and bold silhouettes that turn wayfinding into a visual identity moment.
06 - GALLERY
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