08 - Show Feature
FOOD FOR FUTURE SUMMIT
SUSTAINABILITY SHOW FEATURE
ROLE
Creative Lead and 3D Design
LOCATION
Dubai
CLIENT
DWTC
VENUE
Dubai World Trade Centre
SHOW
Gulfood Green 2025
COPYRIGHT
DXB Live
01 - CONTEXT
A show feature for Gulfood Green at DWTC. The brief was sustainability, so the build had to walk the talk - natural and reused materials people can actually see and touch.
02 - CHALLENGE
Show sustainability in the build, not just in the graphics.
A show feature about sustainability, on a busy trade show floor, where the easy route is glossy graphics that quietly get thrown away after the show.
03 - DESIGN RESPONSE
Natural and reused materials people can actually see and touch.
The build itself carries the message - natural finishes, reused materials and planting arranged as the primary visual language of the feature.
04 - MY CONTRIBUTION
A show-scale feature on a busy trade show floor, built responsibly.
I led the creative direction and 3D design - set the material approach, resolved the environment and coordinated the design intent through production.
05 - DESIGN
The feature is built as a tactile, planted environment - visitors can see and touch the sustainable materials, so the sustainability story reads before any signage does.
06 - GALLERY
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