Food for Future Summit

The Food for Future Summit was created for the first edition of Gulfood Green, a show focused on sustainability across the food industry.

The design needed to communicate the show's purpose consistently across its different features while making responsible material choices.

Recycled structures, fabric graphics, greenery and LED lighting created an environment that felt clean, modern and connected to sustainability.

I developed the design direction, prepared the presentation and worked with the account manager to accommodate changes as the project evolved.

The stakeholders responded positively to the first edition, and the design clearly communicated the show's sustainability message throughout the environment.