04 - Main Contracting - Show Design
GISEC Global
MULTI-YEAR SHOW IDENTITY
ROLE
Creative Lead and 3D Design
LOCATION
Dubai
CLIENT
DWTC
VENUE
Dubai World Trade Centre
SHOW
GISEC 2023 - 2026
COPYRIGHT
DXB Live
01 - CONTEXT
A four-year design language for the entire show - the small-budget end of exhibition design, held to one visual system across every touchpoint.
02 - CHALLENGE
Give a large recurring show one calm, coherent visual identity across every zone.
Cover an entire show - shell scheme, signage, stages, lounges and features - on a frugal annual budget, and keep the look consistent across four editions.
03 - DESIGN RESPONSE
One shared kit of parts - signage, shell, feature, stage - tuned per edition, never redesigned.
One kit of parts across every touchpoint. Signage, shell, features and stages share the same visual system and get tuned per edition instead of redesigned.
04 - MY CONTRIBUTION
Tight annual budget, full show coverage and continuity across four editions.
I set and maintained the visual system across editions, designed the recurring elements and adapted each year's feature areas and stages within the same language.
05 - DESIGN
The visual system stays quiet and legible across the whole show floor - shell, signage and feature areas read as one, so the content and the exhibitors get to speak.
06 - GALLERY
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