GISEC Global

GISEC Global included around 13 features, ranging from small shell scheme stands to large show areas, all needing to feel part of one event.

The main challenge was maintaining a consistent identity across every feature while working within a strict budget for each area.

A dark visual language, lighting and cybersecurity inspired elements created a shared identity that could evolve differently across each edition.

I led the design direction for the whole show, delegated work across the team, developed the 3D presentation and managed client feedback through to project delivery.

The design system made the show easier for different teams to develop and deliver, while maintaining its visual impact and quality within a limited budget.