10X Stage

The 10X Stage brought together a main stage, media launch area and media workshop within one show feature.

All three functions needed one clear identity that felt vibrant and impactful, despite a very limited production budget.

Fabric, metal and LED lighting were combined to create a bold visual language that could be repeated across the entire feature using a restrained material palette.

I developed the initial 10X Stage concept, then returned to lead the overall design direction and 3D development when the three areas needed to feel more connected.

The revised direction was approved in the first round, with only minor changes needed afterwards. The project team felt the final design brought the stakeholders together and gave the show the impact it needed.