
07 - Brand Experience
BRAND STAND · MODULAR BUILD
CLIENT
DXB Live
EVENT
Middle East Event Show
YEAR
2024
CATEGORY
Brand Experience
ROLE
Concept and 3D Design
LOCATION
Dubai
VENUE
Dubai World Trade Centre
PROJECT CREDIT
Developed at DXB Live
01 - CONTEXT
DXB Live's stand at the Middle East Event Show 2024. Built with locally made desert board, expo flooring and modular display systems - sustainable and reusable, but still creative enough to get shortlisted for Best Stand under 100 sqm.
02 - CHALLENGE
A compact stand for DXB Live on a busy show floor, built almost entirely from reusable and locally sourced materials without losing presence.
03 - DESIGN RESPONSE
Desert board, expo flooring and modular display systems used as the design language itself - the sustainability decisions became the visual identity of the stand.
04 - MY CONTRIBUTION
I owned concept and 3D design - translated the brand into a spatial system, then held the geometry, material and light against production reality.
05 - OUTCOME
Shortlisted for Best Stands under 100 sqm at the Middle East Event Show 2024.
06 - GALLERY


Images © DXB Live
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