05 - Brand Experience
DXB LIVE STAND
BRAND STAND · MODULAR BUILD
ROLE
Concept and 3D Design
LOCATION
Dubai
CLIENT
MESS
VENUE
Dubai World Trade Centre
SHOW
Middle East Event Show 2024
COPYRIGHT
DXB Live
01 - CONTEXT
DXB Live's stand at the Middle East Event Show 2024. Built with locally made desert board, expo flooring and modular display systems - sustainable and reusable, but still creative enough to get shortlisted for Best Stand under 100 sqm.
02 - CHALLENGE
Build a sustainable, modular stand that still stands out on the floor.
A compact stand for DXB Live on a busy show floor, built almost entirely from reusable and locally sourced materials without losing presence.
03 - DESIGN RESPONSE
Desert board, expo flooring and modular display parts - used creatively, not as a compromise.
Desert board, expo flooring and modular display systems used as the design language itself - the sustainability decisions became the visual identity of the stand.
04 - MY CONTRIBUTION
Under 100 sqm, modular parts only, DXB Live branding throughout.
I owned concept and 3D design - translated the brand into a spatial system, then held the geometry, material and light against production reality.
05 - DESIGN
The stand reads as a warm, tactile piece of the brand - locally made desert board and modular parts arranged as a clean, quiet room on a loud show floor.
Shortlisted for Best Stands under 100 sqm at the Middle East Event Show 2024.
06 - GALLERY
NEXT PROJECT - 06