07 - Exhibition Stand Design
DIGITAL DUBAI
GOVERNMENT PAVILION SYSTEM
ROLE
Participant Pods Design
LOCATION
Dubai
CLIENT
DDA
VENUE
Dubai World Trade Centre
SHOW
GITEX Global 2025
COPYRIGHT
DXB Live
01 - CONTEXT
Digital Dubai's pavilion at GITEX Global 2025 hosts dozens of government participants. I designed the participant booth system - around 70% of the pavilion floor - in three tiers (gold, platinum, silver), plus a special booth for the Ministry of Justice that brought 6 entities under one roof.
02 - CHALLENGE
Fit dozens of participants into one system that still looks like Digital Dubai.
Dozens of government entities inside one pavilion, each with different content, sizes and priorities - all needing to still read as Digital Dubai.
03 - DESIGN RESPONSE
Three booth tiers sharing one design, adjusted for each participant.
One booth system in three tiers (gold, platinum, silver), sharing geometry, materials and lighting. Each participant slots in without breaking the pavilion's identity.
04 - MY CONTRIBUTION
70% of the pavilion floor, many participants, one government brand to follow.
I designed the participant booth system across all three tiers and the special Ministry of Justice booth that brought six entities under one roof.
05 - DESIGN
The booths use futuristic LED pillars, layered lighting and a shared material language across tiers - so the pavilion reads as one Digital Dubai environment even at close to 70% floor coverage.
One coherent pavilion identity across dozens of participants and three service tiers.
06 - GALLERY
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