01
Creative leadership
October 2022 — Present
Active role
Exhibition Designer
Creative lead for major pitches and exhibition proposals
Dubai World Trade Centre · DXB Live — Dubai
Working within a main-contractor environment has given me experience with premium exhibition stands, major feature areas and large-scale proposals for some of the region's leading events.
Alongside developing concepts, spatial layouts and 3D visualisations, I take the creative lead when an important pitch or large exhibition proposal comes in. I establish the direction, lead a team of four designers, divide the work, review the output and keep the proposal moving towards the submission deadline.
I work closely with sales, estimation, marketing, production and project teams to make sure the creative idea responds to the client's expectations while remaining commercially, technically and operationally realistic.
Skills developed
Creative leadership · Team management · Major pitch development · Cross-functional coordination · Deadline ownership · Production awareness
Selected events and project environments
GITEX Global · Gulfood · Arab Health · WHX · GISEC Global · Expand North Star
Selected brands and organisations
Oracle · HPE & Intel · DEWA · du · Al-Futtaim · Emirates Health Services · Nakheel · IFFCO