02 - Design Process
Brief to install.
Five clear steps.
Approach
Every project runs on the same five-step arc. It keeps drawings, renders and site work in sync, and it makes it obvious - to me and to the client - where we are on any given week.
The process is deliberate but not rigid. Fast-turn pitches compress it, permanent installs stretch it, but the sequence stays the same.
Process
How I
work.
I
Read
Brief review, site visit and spatial audit. I look at footfall, sightlines, neighbouring stands and the story the client wants to tell before drawing anything.
II
Draw
Plans, sections and a first massing - hand sketches and quick 3D blockouts. The goal is to lock the idea and the flow before we invest in renders.
III
Render
Two hero visuals for the client to sign off. Materials, lighting and camera angles chosen to sell the concept without over-promising.
IV
Package
Technical drawings, materials schedule, lighting layout and specs - a build-ready package the contractor can price and produce with no guesswork.
V
Deliver
On site during install when it helps - snagging, finishing calls, and making sure what got signed off is what actually gets built.
Principles
01
One point of contact
I lead every project myself, from brief to install. You deal with the same person on day one and on install day.
02
Buildable by default
Twelve years on the contracting side means concepts are checked against modular systems, load-in windows and site rules before they leave my desk.
03
Two hero visuals, not ten
I sell the idea with a tight pair of renders. Fewer angles, sharper decisions, faster approvals.
04
Small trusted network
For build, print, AV and install I work with a short list of contractors I have delivered with before - reliability over roster size.